Social media are the technology that allows creating and sharing of information, ideas and career interest. It’s a platform on which anybody can share his view, knowledge and activities. Social media are interactive web2.0 internet-based application. Social media is user friendly, as users can mold their content, image, data post text comment.
Nowadays, Social media is very powerful to expand business or we can say it increases the visibility of your business over million users. Social media ease the development of online network by connecting millions of users. It is a great platform on which peoples can easily interact/ communicate with each other. User generated data discuss, share, modify, co-created by individuals communities and organizations. Social media is a change of communication.
There are many ways to enhance your business such as social media marketing (SMM) and social media optimization (SMO). Through these two you can expand or spread your business over the world.
SMM is a form of marketing that implements various social media network. SMM help to improve the brand loyalty, more opportunity to convert, higher conversion rates. Everyone add the extension of social media in their websites and also provide the link of their website on social media. Social media is a platform on which every person comes and search, share anything. Facebook, Instagram and twitter are the most searched social media. If this implement correctly, marketing with social media can bring remarkable success. You can promote your business on social media such as Facebook, linkedin, Google+, twitter, YouTube and Pinterest.
SMO stands for Social Media Optimization; it’s a form of Search engine optimization (SEO). SMO is used to increase the Publicity of any product, event or a brand. This help to expand your online business. SMO not reaches only to the Social media websites like Facebook, twitter but also take advantage of blogs, forums and online association.